About Us


HypePlug is the new and innovative partner & plug for sneaker, retail, and lifestyle industry players.

From grassroots resellers to retail storefronts, and from emerging artists to sports teams, HypePlug is the plug for all communities within the industry.

HypePlug keeps an eye on sneaker culture, merchandises our partners accordingly, and ensures that the HypePlug community has access to authentic and culturally relevant items.

As well as traders, HypePlug are collectors of sneakers we consider cultural artefacts.

This online gallery is a space for the public to view some of our special closet pieces whilst our physical commercial space is underway.

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HypePlug Palais 23
HypePlug What The Dunk
HypePlug x Sotheby's Paris Sale Paris Dunk s
HypePlug Air Yeezy 1 Zen Grey