Author: HypePlug

13 Apr

Kanye West Nike Air Yeezy 1 To Be Sold For Over $ 1 million.

Last year Sotheby’s in collaboration with Meissen and Adidas, sold in auction a one-of-one hand painted pair of Meissen x Adidas ZX8000 sneakers. This pair made rounds across traditional and social media for its $ 1 million sale estimate – many justified the estimation due to the piece itself being a piece of high art, not a sneaker. Just this week Sotheby’s announced, that in collaboration with Ryan Chang / Applied.Arts.Nyc, they once again have a pair estimated at $ 1 million – and this one is definitely more sneaker than art. 

Image courtesy of Sotheby’s

The rare one-of-one prototype of the Yeezy 1 which Kanye West wore during his 2008 Grammy Performance was one of the first times the world was to see the project being cooked up by West and Mark Smith of Nike. The shoe is, as expected, in a US size 12, and shows signs of wear – imperative to its provenance. This prototype in contrast to the retail pairs features an all black leather exterior, a lasered Swoosh on the overlay, and a dual-coloured, stitch-contrasting Jordan 3 sole – which was borrowed for all of the Yeezy 1 sneakers. The pair also comes with a special box, designed and lasered by Mark Smith – Nike design pioneer and partner of West in the design process. 

The exact shoes being sold in auction.
Image courtesy of Sotheby’s

The pair which will be displayed in Hong Kong is being sold in a private sale, with the Sothebys website and app simply tempting buyers to enquire. The $ 1 million valuation has been published by various media companies and organisations – importantly not by Sotheby’s – is not just an arbitrary valuation or marketing ploy, but shows a massive shift in the perceived value of sneakers – which have mainly been intertwined directly with the art world, or directly with Michael Jordan. 

Record Breaking Auctions

Sneakers as a mainstream auction category took off in 2019 with Sotheby’s famous collaboration with Stadium Goods, selling 100 pairs of the rarest sneakers in history. Miles Spencer Nadal – Canadian entrepreneur and collector, purchased all items in the auction. The first 99 items were immediately bought outright for $ 850,000, he then purchased in auction the original Nike Waffle Racing Flat ‘Moon Shoe’ from 1972. The final price was $ 473,500 which smashed the previous record – $ 190,373 for a pair of Michael Jordan game worn and signed Converse from the 1984 Olympic finals. The following year in May 2020, Sotheby’s lined up a sale aptly titled The One – featuring a single pair of Michael Jordan’s Game-Worn and Autographed Nike Air Jordan 1 from 1985. The final 20 minutes of the sale saw the price increase $300,000 to a final sale price of $560,000 – astonishing when compared to the $150,000 high estimate. Sotheby’s sneaker department was on point with the timing as the final day of bidding coincided with the season finale of The Last Dance – the 10 part series examining the Chicago Bulls’ and Michael Jordan. This hype brought a whole new wave to vintage Jordans and immediately the sneaker world saw a palpable change.

This deadly duo – an objectively engaging documentary with a global mass market appeal, combined with a record breaking sale of associated sneakers, propelled a new wave of vintage and ‘1985’ sneakers. Not only was owning a pair of original Jordans owning a share of a cultural genesis, but also an astute investment. A surge in demand for deadstock OG 1985 Jordan 1’s were at an all time high – elusive pairs like headstock Black Toe’s and certain metallic pairs had commanded astronomical prices. The demand increases for those with a greater niche appeal, such as those which are signed, game worn, or both. Globally it is accepted that these are cultural artefacts, and have inherent cultural value – and subsequently somewhat liquid in the open market.

Rival auction house Christies made a statement a few months later in August with their first dedicated sneaker sale. The 11 lots which included the Air Jordan 1 pair worn by Michael Jordan as he shattered the backboard in 1985, which fetched $615,000 breaking the previous record. The two record breaking sales have both been Jordan 1 Chicago’s worn and signed by Michael Jordan. 

The New Sneaker Investor

This brings us to today where Sotheby’s has come forth with a record breaking appraisal for property offered in private sale. This would break the precedent of the most expensive sneaker being directly associated with Michael Jordan, and by extension sports memorabilia. This is a bold statement which is a testament to an expanding demographic of probably younger, international clients who have been more exposed to Kanye West independently and individually. Kanye West is a current actor and player in global affairs with an ongoing career – there is still room for him to reinforce his influence on todays culture, as well as imprinting on the cultures of tomorrow. There are very limited ways in which Michael Jordan is going to be able to dramatically shape the price of original Jordan 1’s; Kanye West still has time to cement his legacy – and his unpredictability adds to this. 

Kanye West was one of the first artists to bring athletic wear and music formally together through disruptive collaborations. His Nike collaborations are common grails and both hold weight as some of the best sneakers to be released, but this pair is special in its nature of being one-of-one. It is also verified as being worn by Kanye West during an iconic performance – already drawing some comparisons between this pair and the most recent record breaking sale. 

The retail Nike Yeezy 1 collection

Although no sale has been realised, it has already spurred a conversation, and for the most part that is all that’s really required to move markets. Does this instantly raise prices of the original Yeezy 1 & Yeezy 2’s inherently, with the samples, signed, and worn commanding even higher prices? Does this mean that the signed Michael Jordan sneakers are undervalued and previous sale numbers are actually steals? Sotheby’s are one of a few groups at the forefront of this expansion upwards for sneakers, and it is very likely that they will find a new home at the end of the auction. 

The collector is Ryan Chang who also involved in the most expensive registered online sale of a Nike SB Dunk (Futura’s Nike SB Dunk High Pro “FLOM” for $87,766.)

25 Mar

Nike and Adidas under fire by china for Xinjiang Cotton Boycott

Following the first joint EU, U.K., and U.S. condemnation and sanctions against China’s human right violations against the Xinjiang Muslim Uygur community, China has retaliated with sanctions against foreign institutions and brands. Of the many brands involved are Nike and Adidas who have been blacklisted from major Chinese groups. The brands are all associated with the Better Cotton Initiative (BCI) – a non-profit group promoting sustainable cotton production. In October the group suspended approval of cotton sourced from the region citing human rights concerns.

With tensions consistently escalating between China and the West, China has failed to demonstrate a change in their governance of the Uygur Muslims who have been subject to various ongoing human rights abuses. The criticism aimed at the Chinese government by Western brands, and their joint support for the BCI, has led to their expulsion from government controlled domains. 

Dewu, formerly Poizon, is a leading lifestyle and sneaker application in China, operating as a sneaker marketplace and online fashion community. StockX recorded $1.8 billion in gross merchandise value in 2020 whereas Dewu reported $10 billion. In the midst of this crisis, Dewu has stated that it immediately and indefinitely has removed and suspended trading for all Nike products on the application.

Dewu/Poizon

Not only has Dewu cut off Nike, but major Chinese personalities and influencers have also distanced themselves and cancelled contracts. According to Yahoo!, Adidas has deals with far more celebrities in China than Nike, and they too have terminated their working relationship with the brand. In addition to Nike and Adidas, other major footwear brands with annulled celebrity endorsements include Converse, Puma, and New Balance. Burberry is also involved through their virtual costume collaboration with Tencent’s “Honor of Kings” video game making it the first luxury brand caught up. All of these brands are aligned with the BCI.

On the other hand, Chinese sportswear giant Anta, which also owns FILA China and Arc’teryx China, announced that it was leaving the BCI following the organisations criticism aimed at the treatment of the regions population who are forced into labour. They maintain that they always have, and always will, use cotton from these regions. China’s Ministry of Commerce said in an official statement that “companies involved should avoid politicising business issues.” Anta Sports and Li Ning shares surged following the news whilst Adidas, Nike, and Inditex fell.

This is only one small sliver of a much larger and deep rooted socio-political issue, but does raise many questions which are left unanswered, and often forgotten about in communities which are even further down and farther removed from the supply chain. 

“Brands must not rescind on their human rights responsibilities in the face of this pressure,” said Chloe Cranston of Anti-Slavery International, a member of the Coalition to End Forced Labour in the Uighur Region.

08 Feb

The Trophy room release

In what will go down as perhaps the most controversial release in Jordan brands recent times, the Jordan 1 Retro Trophy Room has been making rounds on social media – for all the wrong reasons. Out of an estimated 12,000 total pairs, including the pairs Jordan brand has distributed to brand partners, hundreds of pairs have already been released and shared across social media bringing up the discussions of backdooring, fakes, and the state of the sneaker landscape. 

The pair itself draws its inspiration from the 1985 All-Star Game – telling the story of how Michael Jordan was supposed to be humiliated by his more senior rivals in his first appearance at an all-star match. The Freeze Out as it has become known, has been a hot topic in basketball with various conflicting accounts of what truly happened. The frosty external coating  is in reference to this and matches the icy sole. To add to the backstory, there is a printed Michael Jordan signature on the heel of each pair as well as a ticket for each box.

Another important point in regards to the Trophy Room 1’s, is that it is planned to release at Trophy Room – the sneaker store belonging to Marcus Jordan, Michael Jordan’s son. The store Trophy Room describes itself as “an elevated boutique” and “inspired by the trophy room within the Jordan family residence.”

Marcus Jordan at Trophy Room, his store which is inspired by his fathers trophy room at the Jordan family home.

The special Jordan 1 release has been discussed by the sneaker community since late 2020. Marcus Jordan himself responded to talk about the pairs by claiming that Trophy Room themselves had not paid or ordered the Trophy Room Jordan 1’s, and that there was foul play on behalf of Nike’s Memphis distribution centre – the largest of its kind. This response drew criticism from the industry both for the fact that Nike retailers often take stock on credit, and for the fact that it is true that pairs have been released and entered the real market. Some have claimed that the addition of blue laces came extremely late in the production process and as such, many “early pairs” did not come with the additional blue laces. 

More importantly however is the discussion this has raised about backdooring entirely. HypePlug’s segmentation of the supply chain starts at the factory where they are manufactures, then to distribution centres owned by Nike and their subsidiaries across the world, the retail stores which sell the products, and then the distribution facilities which receive returned or undelivered orders. Across these four stages, there is profit to be made, and in recent times it has become more and more lucrative to sell these high valued products as an insider to a waiting consumer. The main discussion surrounding this however is not regarding the nature of backdoors but mainly surrounding the huge financial benefits. 

What has however been debated in public is whether or not Trophy Room should even be backdooring pairs. The owner is a member of the Jordan family and the fact that his store has been offered multiple signature pairs across various iconic silhouettes does leave a sour taste in the mouth of some, and the fact that the owner and store stood to benefit from cutting out the everyday consumer has become a major talking point. Many have quoted the backdoor price at US$1,000 (nearly 10x suggested retail price) which people have used to extrapolate huge income figures from Trophy Rooms backdoor channel. Obviously the numbers have not been made public, nor has there been an announcement from Marcus Jordan, Trophy Room, Jordan brand, or Nike regarding the release of this sneaker.

@woofwoof1030

A second theory is that the market has been flooded by fakes. Since Q3 2020 there have been replica pairs surfacing on social media and online forums. In a day and age where replica sneakers are manufactured in factories identical too, and often made from the original specifications based from authentic Nike products, it is becoming increasingly challenging to ensure that fake sneakers do not enter the sneaker market as authentic. In addition, this release was of course limited and all pairs are numbered which have come from the Nike factory. Despite this there have been some big giveaways such as the use of a UV light to expose stitching lines on templates as shown below. Below are two fake pairs. Many consumers also anticipate there being an announcement made by Marcus Jordan or Trophy Room exposing an intricacy of the real pairs which are not featured on the early replicas.

In a similar way to the Diors, time will help expose the pairs which are inauthentic as matching numbers start to arise, however we will still need to wait in regards to the Trophy Room 1’s – which are set to be released on the 10th February 2021. 

All said, many of those in the industry have compared this release to the Travis Scott Jordan 1 collaboration, which was aggressively backdoored on a highly anticipated shoe which prompted public discussion on sneakers supply channels and the state of the sneaker world. It became radically clear that the earlier in the supply chain you buy the shoes, and the earlier the pairs you have in hand, the more online clout you receive – and is far less technically intrusive than using bots. 

HypePlug is of the opinion that as backdoors become more visible and even more demanding for quick cash in hand, there will be more grassroots resellers aiming to connect with sneaker businesses specialising in early pairs or backdoor plugs. Already in recent years there have been a suspicious rise in the amount of “factory” plugs and even more so on the sell side where there are countless sneaker accounts selling early pairs, many of which cannot be independently verified for authenticity. This will inevitably lead to an increase in fake and replica pairs entering the authentic market and will temporarily propel various sellers into the mainstream.

Despite the antics which take place on the consumer facing side, there is much to be said about the organisations organising the release, and their responsibility to ensure that the pairs make it into the hands of passional sneaker heads who want the sneaker themselves versus the sneaker resell clans. To further add to the dialogue, Nike suggested a retail price of $170, but have listed the sneakers for sale at $190. 

Sneakers are obviously at a high mainstream point and this sneaker release may epitomise what the landscape has become, and why there may need to be more aggressive policing by Nike to ensure that their products are still being sold to their core clientele. However with that said, the Jordan brand is incredibly lucrative but the organisation are not making the bulk of their income through the sale of exclusive and limited Jordans, but through the hundreds and thousands of general release sneakers which the average consumer buys. All the exclusivity and hype is pushing a marketing and positioning campaign putting their products in front of the camera being worn by relevant individuals – and maybe the sneaker resellers are relevant individuals in todays day and age for pushing the product and brand into the hands of the next generation.

21 Jan

Nike sues counterfeit suppliers following “The 20” announcement

Nike is suing 589 websites, the owners of 676 social media accounts and more than 100 unidentified companies and individuals for allegedly selling counterfeit versions of its Nike and Converse shoes online. Nike described 46 networks with some networks being sued for more than USD$200 million each. What many have taken interest in are the “networks” that Nike have identified; a real cartel scheme with a small group of top level players. Although the lawsuit has slowed down operations, the market has not disappeared and different supply channels will emerge. For Nike and other manufacturers, replica production is a Hydra – each time they cut off one head two more grow.

Fake Jordan 1 Off-White Chicago courtesy of CNN

This lawsuit initially arrived earlier in January in sync with Virgil Abloh’s announcement of “The 20”. This new lawsuit (Case 1:21-cv-00248-SHS) is topped up seeking further damages to restrict supply whether it be through Reddit, Instagram, or their websites. All listed pages have been shut down and statements have been made by large replica sellers on their preferred platforms. It can be assumed that many of the defendants in the case do not reside in the United States so any verdict would have little legal influence – some replica sellers have already reopened up shop whilst others have guaranteed to fulfil orders. As just one of many historic lawsuits, it will not kill a large and growing market.

21 Jan

MASERATI X FRAGMENT

Fujiwara Hiroshi’s fragment brand recently teased further towards their collaboration with Maserati – the Italian sports car manufacturer.

Having collaborated with brands like Louis Vuitton, BVLGARI, Nike, and Moncler, the fragment brand operated across a wide spectrum of products and offerings – ultimately all embodying the brands ethos and DNA – going beyond streetwear and fashion to the intersections of contemporary art, culture, and lifestyle.

The first look into the Maserati x fragment collaboration came in late 2020 with the Rizzoli published HIROSHI FUJIWARA FRAGMENT #2. This book published various images and prints relating to the then unreleased collaboration.

13 Jan

MEDICOM x Nike SB Dunk Low Elite BE@RBRICK

Nike SB Dunk Low Elite BE@RBRICK

These Nike SB Dunk Low Elite BE@RBRICK are a part of a Friends & Family pack which included the size 8 sneakers, and two corresponding 100% and 400%. The F&F pack was exclusively distributed to Nike SB team riders.

This pair is draws inspiration from the 2005 Medicom Dunk with the frayed denim style, two toned panel, and iconic colourway.

In 2020, Medicom partnered with Nike SB again to release a similar figurine, with a more glossy finish.

This history of the Nike SB Dunk reads something like a sneaker-world fairytale. What started with a risk — bringing an 1980s basketball shoe back in the 2000s — ended up igniting the world of skateboarding and changed sneaker culture forever. Since 2002, the shoe has resisted definition while attracting devotion around the world. Skateboarders still skate any Dunk to death. Loyal fans keep collecting the latest drops.

Over the past 15 years, a unique alchemy connecting the Nike SB Dunk legacy to skateboarding and pop culture developed. Collaborations and special partnerships helped make that legacy extraordinary. And standing out among the various partners, MEDICOM TOY, the famed Japanese collectable maker, has been both a constant associate and progressive innovator.

Nike and MEDICOM TOY have worked together since 2002, first creating a limited-edition set of Nike-styled BE@RBRICKS. Over the years, projects from Nike Football and Nike basketball (including a series of AF1) have materialized.
Despite the breadth of engagement, skateboarding is where the connection is strongest — especially with the Nike SB dunk.
The first Nike SB x MEDICOM TOY Dunk, white/college blue with orange accents, released in 2004, and the Nike SB Dunk MEDICOM TOY 2 followed in 2005. With its medium grey/black denim upper, the shoe was immediately recognized as a certified grail. Other shoes that followed toyed with an ever-inventive palate of materials — including reflective 3M, Gore-Tex and even faux fur — the MEDICOM TOY 2 remained the benchmark.

Today, Nike SB and MEDICOM TOY bring a historic twist to the new and innovative Nike SB Zoom Dunk Elite Low. Like the silhouette, the collaboration itself honors the past and points to the future of skateboarding.

MEDICOM TOY








12 Jan

Air Dior High & Low

Air Dior High and Low

After months of delay and aggressive advertising by Dior and their affiliates, the raffle for the Air Dior went live in June 2020. Despite the sneakers price tags of €1,900 and €1,700 for the highs and lows respectively, 5 million participants signed up to win their pair.

Dior representatives in Paris confirmed that they released only 300 pairs in their store – the majority of them being the low cuts.

Unlike most Jordans which are produced in Nike factories, the production was overseen by Dior, justifying somewhat the four-digit retail price point. Some notable highlights demonstrating the craftsmanship include the oblique Dior print on both the swoosh and tongue; the Air Dior wings logo by the ankle, the thicker, softer Dior laces with silver aglets; and the ice-blue sole which features the same Air Dior logo as sported across this capsule collection.

The insides of the shoes are also different from regular Jordans as they all come with an individual printed number – highs and lows both out of 8500. Special promotional pairs do have Miami on the inside which does hint that there are far more than 17,000 total pairs.

Despite the hype which pushed many away from the release, HypePlug is keeping multiple pairs in the closet as these are truly an iconic collaboration.

05 Jan

Nike SB Pro Low What The Dunk

Nike SB Dunk Low Pro What The Dunk

The sneaker component to the Nothing But the Truth full-length skate video campaign, the What the Dunk Low Pro SB was created from 31 separate Nike SB Dunks. With a design goal to be the “Dunk to end all Dunks”, the creation of the What the Dunk was painstaking, meticulous, and ridiculous on purpose. Despite the draw and buzz––an SB Dunk created from the most popular drops ever created––only a limited run was ever offered to the public.

Nike SB

HypePlug is sharing the Nike Low Pro SB What The Dunk from the HypePlug Closet. Arguably the most iconic of its silhouette, it borrows 31 different design elements from iconic Nike SB designs.

Some notable elements include an embroidered pigeon incorporated from the Pigeon SB Dunk, and neon ‘Jedi’ laces, from the Jedi Dunk. More elements include the Paris SB Dunks, London SB Dunks, Black Buck, RayGun TieDye, Supreme, Diamond Supply Co. and Tweed SB dunks, among others.

Following these dunks Nike has applied the same treatment to other sneakers such as the What The Doernbecher, What The Kobe, What the LeBron, and other Dunk high variants.

09 Nov

VF Corporation Announces Agreement to Purchase Supreme

VF Corporation – owners of Timberland, the North Face, and Vans, have come to an agreement to purchase cult New York skate brand Supreme in a US$2.1 billion cash deal.

James Jebbia – the founder will remain with the brand.

In 2017, the Carlyle Group purchased a 50% stake in Supreme for US$500 million, giving the Supreme brand a total valuation of US$1 billion. The investment initially brought some public scrutiny as the Carlyle Groups’ investment portfolio extended to hardware distributors, and combat fighter jet production groups – a controversial sector for many, but this did not hinder Supreme’s growth. HypeBeast noted that the Carlyle Group strategy often involved 4 – 5 year investments and that Supreme was never intended to be a long-term legacy investment.

This year, VF Corporation will be purchasing the whole Carlyle Group stake, as well as other investors giving Supreme a new valuation, and a stronger connection to brands it already has strong ties to. In recent years Supreme has collaborated with Vans, Timberland, and the North Face, the latter which is perhaps the most iconic. Supreme being brought under new ownership will allow for more collaborations and more dynamism.

Bloomberg also states that VF Corporation expects Supreme to contribute at least US$500 million of revenue to the group, and an increased $0.20 adjusted EPS. The group feels confident with adding Supreme to their roster with the CFO stating that “this is also a consumer space we know quite a bit about, we’ve got about $3 billion in sales already from that street-inspired intersection between active-athletic and streetwear total addressable market. We do know something about that space.”

About VF

Founded in 1899, VF Corporation is one of the world’s largest apparel, footwear, and accessories companies connecting people to the lifestyles, activities, and experiences they cherish most through a family of iconic outdoor, active, and workwear brands including Vans, The North Face, Timberland and Dickies. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good. For more information, please visit vfc.com.

About Supreme

In April 1994, Supreme opened its doors on Lafayette Street in downtown Manhattan and became the home of New York City skate culture. At its core was a group of neighborhood kids, New York skaters and local artists who became the store’s staff, crew and customers. While it developed into a downtown institution, Supreme established itself as a brand known for its quality, style, and authenticity. Over 25 years, the Supreme brand has expanded from its New York City origins into a global community

08 Nov

Nike MAG 2011 Dual Signed Michael J Fox

The Nike MAGs first caught the eyes of sneakerheads everywhere when they were seen on Marty McFly, played by Michael J. Fox, in the 1989 film Back to the Future II. Fox, world renowned actor and author, made his Parkinson’s disease diagnosis public in 2000, and at just 38 years of age, launched the Michael J. Fox Foundation with the goal of finding a cure to Parkinson’s.

In September 2011, Nike donated 1,500 pairs of the mythical Nike MAGs to be auctioned on eBay, where all the net proceeds went directly to the foundation. The auction ended up bringing in US$4.7 million directly for the foundation.

This extremely rare pair of Michael J. Fox-signed Nike MAGs were auctioned off in July this year through Sotheby’s “From the Archive” series. HypePlug copped them.

“The project brought together three very passionate audiences: the Parkinson’s community, the sneaker head community, and Back to the Future fans”

Michael J Fox

Nike MAG | The Origins

Introduced to the world in 1989, the global hit Back to the Future II offered a glimpse into what the future could hold in 2015. The most significant takeaway for many was the famous self lacing Nike MAGS, worn by Marty McFly. These iconic sneakers are some of the most universally coveted and the two releases are amongst the top ten most expensive sneakers on StockX.

After the release of the film and the cameo appearance of these self-lacing, futuristic sneakers, Nike was under great pressure from fans everywhere to replicate and release them to the public. In 2011, these voices were heard and the release was given a date, time, and most importantly, a cause– towards the research conducted by the Michael J Fox Foundation to eliminate Parkinson’s Disease.  Michael J Fox, the actor who gave us Marty McFly, was diagnosed in 1991 with the degenerative disorder and has since dedicated his life towards eradicating the disease.

Nike MAG 2011 | The Release

The efforts to recreate and release the shoes that shocked the world back in 1989 was a joint effort led by Mark Parker, Nike’s CEO at the time, and Frank Marshall, executive producer of the film.

“The enthusiasm this project ignited, and the funds and awareness the shoes generated for Parkinson’s research, are both humbling and inspiring.”

“Our Foundation is truly grateful to Nike for this unique partnership that brought Back to the Future fans, sneakerheads and the PD community together in the quest to eradicate Parkinson’s from the space-time continuum.”

Michael J Fox

In September 2011 it was announced that the sneakers would be publicly released– albeit limited. Nike donated 1,500 pairs of the mythical Nike MAG to be auctioned on eBay, with all the net proceeds going directly to the foundation. The auction, though organised predominantly through eBay, was also taken offline– two live auctions were held at the Montalban Theatre in Hollywood, and another one at NikeTown in London.

Both events featured Back to the Future set memorabilia and other collectibles – including two DeLoreans at both locations which came fully equipped with the hoverboard and Doc’s notes.

Among the items at the offline auction were miniature ceramic Nike MAGS signed by Nike’s VP of Innovation, Design, and Special Projects, and limited edition Nike MAGs which came with a plutonium collectors case – a pair was sold in Los Angeles for $37,500 and a pair in London for $12,000. The London pair reportedly sold to the head buyer of Offspring – a sneaker store and group in London.

All donations were matched by Google’s Sergey Brin and then-wife, 23ndMe co-founder Anne Wojcicki, which brought the total sales from US$4.7 million to US$9.4 million.
Michael J Fox Foundation
The Michael J. Fox Foundation is dedicated to finding a cure for Parkinson’s disease through an aggressively funded research agenda and to ensuring the development of improved therapies for those living with Parkinson’s today.

Learn more below about the foundation, their success in pre-clinical and clinical testings, as well as link to donate to help eradicate PD.



HypePlug Paris background image