Category: From the HypePlug Closet

29 Sep

HypePlug Collaborates with Sotheby’s for Paris Luxury week Sale 2021. Breaks world record for paris Dunk sale.

HypePlug in early 2021 was tapped in by Sotheby’s to source and curate a selection of sneakers for their Luxury Week Sale out of Paris. On September 22nd 2021, the auction started with 30 sneakers featured alongside the jewellery and bags typical of luxury week.

Pairs from the HypePlug Closet include the Nike SB Low Bernard Buffet and Nike Air Yeezy II Dual Signed by Kanye West, whilst other notable pairs included the Nike Air Force 1 Playstation, Off-White Air Force 1 Samples, and Nike Dunk High Grammy Samples.

This was the first auction featuring sneakers put on by Sotheby’s FR and broke a record. The previous highest recorded public sale was for a Nike FLOM which sold for 63 000 USD last year. HypePlug’s Paris Dunk was sold for a final price of 82 900 EUR which has absolutely set a new precedent.

Sotheby’s also hosted an exhibition for the lots available at their space at 76 Rue du Faubourg Saint-Honoré 75008.

13 Jan

MEDICOM x Nike SB Dunk Low Elite BE@RBRICK

Nike SB Dunk Low Elite BE@RBRICK

These Nike SB Dunk Low Elite BE@RBRICK are a part of a Friends & Family pack which included the size 8 sneakers, and two corresponding 100% and 400%. The F&F pack was exclusively distributed to Nike SB team riders.

This pair is draws inspiration from the 2005 Medicom Dunk with the frayed denim style, two toned panel, and iconic colourway.

In 2020, Medicom partnered with Nike SB again to release a similar figurine, with a more glossy finish.

This history of the Nike SB Dunk reads something like a sneaker-world fairytale. What started with a risk — bringing an 1980s basketball shoe back in the 2000s — ended up igniting the world of skateboarding and changed sneaker culture forever. Since 2002, the shoe has resisted definition while attracting devotion around the world. Skateboarders still skate any Dunk to death. Loyal fans keep collecting the latest drops.

Over the past 15 years, a unique alchemy connecting the Nike SB Dunk legacy to skateboarding and pop culture developed. Collaborations and special partnerships helped make that legacy extraordinary. And standing out among the various partners, MEDICOM TOY, the famed Japanese collectable maker, has been both a constant associate and progressive innovator.

Nike and MEDICOM TOY have worked together since 2002, first creating a limited-edition set of Nike-styled BE@RBRICKS. Over the years, projects from Nike Football and Nike basketball (including a series of AF1) have materialized.
Despite the breadth of engagement, skateboarding is where the connection is strongest — especially with the Nike SB dunk.
The first Nike SB x MEDICOM TOY Dunk, white/college blue with orange accents, released in 2004, and the Nike SB Dunk MEDICOM TOY 2 followed in 2005. With its medium grey/black denim upper, the shoe was immediately recognized as a certified grail. Other shoes that followed toyed with an ever-inventive palate of materials — including reflective 3M, Gore-Tex and even faux fur — the MEDICOM TOY 2 remained the benchmark.

Today, Nike SB and MEDICOM TOY bring a historic twist to the new and innovative Nike SB Zoom Dunk Elite Low. Like the silhouette, the collaboration itself honors the past and points to the future of skateboarding.


12 Jan

Air Dior High & Low

Air Dior High and Low

After months of delay and aggressive advertising by Dior and their affiliates, the raffle for the Air Dior went live in June 2020. Despite the sneakers price tags of €1,900 and €1,700 for the highs and lows respectively, 5 million participants signed up to win their pair.

Dior representatives in Paris confirmed that they released only 300 pairs in their store – the majority of them being the low cuts.

Unlike most Jordans which are produced in Nike factories, the production was overseen by Dior, justifying somewhat the four-digit retail price point. Some notable highlights demonstrating the craftsmanship include the oblique Dior print on both the swoosh and tongue; the Air Dior wings logo by the ankle, the thicker, softer Dior laces with silver aglets; and the ice-blue sole which features the same Air Dior logo as sported across this capsule collection.

The insides of the shoes are also different from regular Jordans as they all come with an individual printed number – highs and lows both out of 8500. Special promotional pairs do have Miami on the inside which does hint that there are far more than 17,000 total pairs.

Despite the hype which pushed many away from the release, HypePlug is keeping multiple pairs in the closet as these are truly an iconic collaboration.

05 Jan

Nike SB Pro Low What The Dunk

Nike SB Dunk Low Pro What The Dunk

The sneaker component to the Nothing But the Truth full-length skate video campaign, the What the Dunk Low Pro SB was created from 31 separate Nike SB Dunks. With a design goal to be the “Dunk to end all Dunks”, the creation of the What the Dunk was painstaking, meticulous, and ridiculous on purpose. Despite the draw and buzz––an SB Dunk created from the most popular drops ever created––only a limited run was ever offered to the public.

Nike SB

HypePlug is sharing the Nike Low Pro SB What The Dunk from the HypePlug Closet. Arguably the most iconic of its silhouette, it borrows 31 different design elements from iconic Nike SB designs.

Some notable elements include an embroidered pigeon incorporated from the Pigeon SB Dunk, and neon ‘Jedi’ laces, from the Jedi Dunk. More elements include the Paris SB Dunks, London SB Dunks, Black Buck, RayGun TieDye, Supreme, Diamond Supply Co. and Tweed SB dunks, among others.

Following these dunks Nike has applied the same treatment to other sneakers such as the What The Doernbecher, What The Kobe, What the LeBron, and other Dunk high variants.

08 Nov

Nike MAG 2011 Dual Signed Michael J Fox

The Nike MAGs first caught the eyes of sneakerheads everywhere when they were seen on Marty McFly, played by Michael J. Fox, in the 1989 film Back to the Future II. Fox, world renowned actor and author, made his Parkinson’s disease diagnosis public in 2000, and at just 38 years of age, launched the Michael J. Fox Foundation with the goal of finding a cure to Parkinson’s.

In September 2011, Nike donated 1,500 pairs of the mythical Nike MAGs to be auctioned on eBay, where all the net proceeds went directly to the foundation. The auction ended up bringing in US$4.7 million directly for the foundation.

This extremely rare pair of Michael J. Fox-signed Nike MAGs were auctioned off in July this year through Sotheby’s “From the Archive” series. HypePlug copped them.

“The project brought together three very passionate audiences: the Parkinson’s community, the sneaker head community, and Back to the Future fans”

Michael J Fox

Nike MAG | The Origins

Introduced to the world in 1989, the global hit Back to the Future II offered a glimpse into what the future could hold in 2015. The most significant takeaway for many was the famous self lacing Nike MAGS, worn by Marty McFly. These iconic sneakers are some of the most universally coveted and the two releases are amongst the top ten most expensive sneakers on StockX.

After the release of the film and the cameo appearance of these self-lacing, futuristic sneakers, Nike was under great pressure from fans everywhere to replicate and release them to the public. In 2011, these voices were heard and the release was given a date, time, and most importantly, a cause– towards the research conducted by the Michael J Fox Foundation to eliminate Parkinson’s Disease.  Michael J Fox, the actor who gave us Marty McFly, was diagnosed in 1991 with the degenerative disorder and has since dedicated his life towards eradicating the disease.

Nike MAG 2011 | The Release

The efforts to recreate and release the shoes that shocked the world back in 1989 was a joint effort led by Mark Parker, Nike’s CEO at the time, and Frank Marshall, executive producer of the film.

“The enthusiasm this project ignited, and the funds and awareness the shoes generated for Parkinson’s research, are both humbling and inspiring.”

“Our Foundation is truly grateful to Nike for this unique partnership that brought Back to the Future fans, sneakerheads and the PD community together in the quest to eradicate Parkinson’s from the space-time continuum.”

Michael J Fox

In September 2011 it was announced that the sneakers would be publicly released– albeit limited. Nike donated 1,500 pairs of the mythical Nike MAG to be auctioned on eBay, with all the net proceeds going directly to the foundation. The auction, though organised predominantly through eBay, was also taken offline– two live auctions were held at the Montalban Theatre in Hollywood, and another one at NikeTown in London.

Both events featured Back to the Future set memorabilia and other collectibles – including two DeLoreans at both locations which came fully equipped with the hoverboard and Doc’s notes.

Among the items at the offline auction were miniature ceramic Nike MAGS signed by Nike’s VP of Innovation, Design, and Special Projects, and limited edition Nike MAGs which came with a plutonium collectors case – a pair was sold in Los Angeles for $37,500 and a pair in London for $12,000. The London pair reportedly sold to the head buyer of Offspring – a sneaker store and group in London.

All donations were matched by Google’s Sergey Brin and then-wife, 23ndMe co-founder Anne Wojcicki, which brought the total sales from US$4.7 million to US$9.4 million.
Michael J Fox Foundation
The Michael J. Fox Foundation is dedicated to finding a cure for Parkinson’s disease through an aggressively funded research agenda and to ensuring the development of improved therapies for those living with Parkinson’s today.

Learn more below about the foundation, their success in pre-clinical and clinical testings, as well as link to donate to help eradicate PD.

20 Sep

Nike Air Yeezy 1 Zen Grey “Sample”

Nike Air Yeezy 1 Sample

The Sotheby’s “From the Archive” auction which opened July 21st, included rare collectibles from the worlds of sport, film, music and fashion – also featuring a series of extremely rare sneakers.

One that caught the eye of sneakerheads around the world was a prototype of a Nike Air Yeezy “Zen Grey” co-created by Kanye West and Mark Smith in pristine condition with the original box.

HypePlug had the extraordinary opportunity to participate in the auction, and this size 9 pair, equipped with Nike’s Feng Tay factory tag, arrived to our headquarters.

“The Air Yeezy was developed from a strong relationship between West and Nike. Partnering with Nike Creative Director, Mark Smith, the creative duo of Smith and West’s talents as designers yielded a unique Nike Sportswear sneaker worth the wait.”

Nike, April 6, 2009

“Kanye West is known for his non-stop energy both on the stage and off so the Air Yeezy had to support and sustain West from start to finish. An almost obsessive focus was put on delivering supreme comfort throughout the development of the shoe. Equipped with debossed ankle collar pods for added support and protection, extra-thick sock liners, a forefoot support strap, original functional tension lace loops, and Phylon tooling taken from the 1987 Nike Air Assault for added performance and comfort—all developed and integrated with one goal in mind: to keep Kanye on lock down in cushioned comfort during his performances during his many notoriously strenuous artistic live performances.”

The sneaker initially caused commotion when the rapper appeared in his 2008 Grammy performance of “Stronger” wearing this silhouette.

It is said that the Black/Pink colourway was predominantly Mark Smith influenced, the Net colourway being Kanye influenced, and the Zen Grey being the true collaboration between the two creatives.


HypePlug Paris background image