Jordan 1 Retro High Dior

Release: 2020
Wolf Grey/Sail/ Photon Dust/ White
SKU: CN8607-002

Jordan 1 Retro Low Dior

Release: 2020
Wolf Grey/Sail/ Photon Dust/ White
SKU: CN8608 002

After months of delay and aggressive advertising by Dior and their affiliates, the raffle for the Air Dior went live in June 2020. Despite the sneakers price tags of €1,900 and €1,700 for the highs and lows respectively, 5 million participants signed up to win their pair. The majority of the pairs were distributed to top tier Dior clients – the Paris flagship store only allocated 300 High and Low pairs for the public – which highlights the exclusivity and elevation behind this pair. Although the hype and marketing strategy alienated large portions of the typical Jordan market, these pairs are truly an iconic collaboration and are kept in the closet for years to come.