Lidl Sneakers

Release: 2020
SKU: –

This controversial shoe was drip fed to a hungry European public throughout 2020, starting in Belgium and Germany, and moving towards France and Spain. Selling out instantly through Lidl, these sneakers which retailed at €13.00 were being resold at 1000% retail premiums. Perhaps symbolising the appreciation of ironic and kitsch products in todays age, extending itself naturally to sneakers and fashion, this is a cultural artefact HypePlug feels necessary to maintain in its archive.